JD Reforma
Love
Luvo, 2014. Digital stock image appropriated for promotional use. Image Copyright Brian Mueller. Used Under License from Shutterstock.com
Love, 2014. Single-channel HD video, 7:25 minutes. Videography and post-production: Hugh Marchant
NFS
Score for a film, 2014.Text on paper. 3” width, variable length.
NFS
JD REFORMA is a Sydney-based artist, writer and curator, and a current Master of Fine Arts Research candidate at the College of Fine Arts, UNSW Australia. His practice is concerned with the relationship between art and leisure, and art’s ongoing role – particularly ‘art as social critique’ – in affirming the lifestyles of those concerned with its creation and consumption.
‘Love’ is an installation in two parts. In the video, a figure swings at a cycle of tennis balls served by an unseen opponent. As the sole player, his motivation wavers until his focus gives way to exhaustion or indifference. It is a game played with no cumulative goal or order and, as it progresses, he loses heart. In the accompanying text – a list – names have been catalogued according to the rhythm of the match.
In exploring the tension between narrative and gesture, ‘Love’ attempts to conflate the rhythm of written language with that of the moving image.
AirSpace Projects 2014-2017 
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